Zetron Appoints Simon Read as VP of International Business Development and Portfolio Strategy.
Zetron has appointed Simon Read as vice president of international business development and portfolio strategy in Hull, United Kingdom.
Takeaway Points
- Zetron Appoints Simon Read as Vice President of International Business Development and Portfolio Strategy.
- Read is responsible for solution portfolio leadership, strategic direction, and go-to-market execution for Zetron’s international business outside North America.
- Read will report directly to Scott French, President and Executive General Manager of Zetron.
Zetron, a global leader in integrated mission critical communications technology, announced in a press release on Monday that Simon Read has joined the company as Vice President of International Business Development and Portfolio Strategy in Hull, United Kingdom. Read is responsible for solution portfolio leadership, strategic direction, and go-to-market execution for Zetron’s international business outside North America. Read is based out of Zetron’s Hull, UK office and reports directly to Scott French, President and Executive General Manager of Zetron.
Scott French, President and Executive General Manager of Zetron, while commenting on the new appointment, said, “We are extremely excited to have someone of Simon’s caliber and proven success in the public safety industry join the Zetron team, and believe he’ll play a vital role helping further grow our global market presence. Simon’s impressive leadership experience spans from his time serving with the Royal Navy, to a successful career with Saab where he was instrumental in transforming the company’s public safety business into a market leader and expanding its reach into new markets.”
Simon Read said, “I am really proud to be joining Zetron, where I’ll be part of a team delivering solutions used every day by first responders and communications professionals to save lives, protect property and deliver critical services to society. Zetron has an ambitious global growth strategy, fueled by heavy investments in further developing its world class communications products and services portfolio. This is a fantastic fit, an opportunity for me to leverage my professional experience and deep understanding of EMEA critical communications markets to help achieve that growth.”
About Simon Read
Read served as Vice President and Managing Director of Saab’s global Public Safety business. He led 150 employees and was responsible for overseeing sales and marketing, product management, software development, project delivery, support, and service management. His leadership led to rapid and significant growth in the UK, global revenues exceeding forecasts, a streamlined senior management team, a simplified organizational structure, and a business-wide transformational change program.
Prior to Saab, he held several public safety communications leadership roles, including Head of Product Strategy for Arqiva, UK, and Head of Business Development & Product Management for APD (now Zetron Limited), UK, EU, and UAE, Zetron said.
About Zetron, Inc.
Zetron is a leading provider of communications technology and services that help save lives and enable critical operations. Zetron solutions are highly interoperable, configurable, and scalable, offering unrivaled choice, flexibility, and value. Our customers are located on all seven continents and across a variety of industries, including public safety, federal government, transportation, utilities, natural resources and more. With an exceptional reputation for high quality and reliability earned over decades of experience serving both public and private sectors, Zetron delivers solutions that are purpose-built to be always on, always ready — anywhere that uninterrupted mission critical communications are non-negotiable.
